Michael De Feo
Skip to main content
  • Menu
  • Bio
  • C.V.
  • Statement
  • Artworks
  • Exhibitions
  • Books
  • Press
  • News
  • Contact
  • Viewing Room
Menu

Rice Gallery, Houston, Texas: Crosstown Traffic, Site-Specific Installation

Selected Past exhibition
9 June - 28 August 2016
  • Overview
  • Works
  • Installation Views
Overview
Michael De Feo Crosstown Traffic, 2016 Acrylic on printed vinyl. 177 1/2 x 522 in 450.9 x 1325.9 cm
Michael De Feo
Crosstown Traffic, 2016
Acrylic on printed vinyl.
177 1/2 x 522 in
450.9 x 1325.9 cm

Crosstown Traffic, a new installation by Michael De Feo, is the seventh exhibition in Rice Gallery's Summer Window series, which features works visible through the glass wall while the gallery is closed for the summer. De Feo, who was profiled this spring in The New York Times, is a painter with a penchant for street art, gaining international recognition for painting over outdoor fashion ads with buoyant floral patterns. In Crosstown Traffic, De Feo treats Rice Gallery's front glass wall like a supersized commercial display kiosk, enlarging a selection of fashion ads from magazines, printing them at nearly billboard size, and hand painting over them. As if a piece of Times Square or a large-scale storefront was transported to the gallery, the floor-to-ceiling imagery engulfs the viewer with ads for Balmain x H&M, La Perla, Coach, and Dior that De Feo abstracts and enlivens with pops of color and pattern. 

 

Known as "The Flower Guy," De Feo has painted flowers on the streets of New York and in over 60 cities internationally. His iconic line drawing of a curving stem topped with daisy-like petals can be seen sprouting from the bases of telephone poles, tucked in between signs, and embellishing a myriad of surfaces. A project that started nearly 25 years ago and continues today began with a simple aim, says De Feo, "to spread some cheer and smiles in a city full of concrete, steel, and glass."

 

De Feo found a new way of inserting his work into the daily life of the city when in 2014, Public Ad Campaign, an international alliance of artists founded by Jordan Seiler that provides access to municipal infrastructure for public dialogues, gave him a key to open advertising kiosks at bus stop shelters throughout New York City. He removes the locked-away fashion ads, brings them back to his studio, and paints on them using bold strokes of bright color suggesting flowers. De Feo then returns the ads to different kiosks, completing what he calls a "quiet intervention" and an "unauthorized collaboration" with the company, model, photographer, and art director. The painted ads have been largely embraced by the fashion industry for their sensitivity, whimsical quality, and beauty, which has led De Feo to unforeseen opportunities: designing two covers for the April 2016 issue of the Neiman Marcus catalogue, THE BOOK, and designing his own line of scarves and wraps for Echo New York.

 

For Crosstown Traffic, De Feo selected specific magazine ads for their composition, color, styling, and alluring quality, or what De Feo describes as the "sex appeal that one would associate with luxury brand advertising." Using acrylic paint, De Feo responded to each ad differently, painting over brand names and parts of each model's figure or face, hiding them behind encroaching arrangements of contrasting and complimenting colors. Bright blue and green strokes of paint almost subsume pop star Rihanna, partially covering her Dior sunglasses and encircling her glittery red lips. De Feo plunges inside the seductive, fantasy world of high-end advertising, normally kept at a distance behind glass or beneath the sheen of a glossy magazine page, and adds a human touch. Says De Feo, "One of the compelling aspects of working on fashion advertisements is that although I'm subverting the ads, they frequently end up reading like they were designed that way."

  • Crosstown Traffic video
  • De Feo at Rice Gallery
  • Crosstown Traffic brochure
Share
  • Facebook
  • X
  • Pinterest
  • Tumblr
  • Email
Download Press Release
Works
  • Michael De Feo, Rice Gallery, Rice University, Houston, Texas, 2016
    Michael De Feo, Rice Gallery, Rice University, Houston, Texas, 2016
  • Michael De Feo, Crosstown Traffic, 2016
    Michael De Feo, Crosstown Traffic, 2016
  • Michael De Feo, De Feo in front of Crosstown Traffic, 2016
    Michael De Feo, De Feo in front of Crosstown Traffic, 2016
  • Michael De Feo, Untitled (Kendall Jenner and Jourdan Dunn by Mario Sorrenti for Balmain and H&M), 2016
    Michael De Feo, Untitled (Kendall Jenner and Jourdan Dunn by Mario Sorrenti for Balmain and H&M), 2016
  • Michael De Feo, Untitled (Isabeli Fontana by Mert & Marcus for La Perla), 2016
    Michael De Feo, Untitled (Isabeli Fontana by Mert & Marcus for La Perla), 2016
  • Michael De Feo, Untitled (Chloe Moretz by Mikael Jansson for Coach), 2016
    Michael De Feo, Untitled (Chloe Moretz by Mikael Jansson for Coach), 2016
  • Michael De Feo, Untitled (Rihanna by Steven Klein for Dior), 2016
    Michael De Feo, Untitled (Rihanna by Steven Klein for Dior), 2016
Installation Views
  • Michael De Feo, De Feo painting Crosstown Traffic, 2016
    Michael De Feo, De Feo painting Crosstown Traffic, 2016
  • Michael De Feo, Crosstown Traffic, In progress, 2016
    Michael De Feo, Crosstown Traffic, In progress, 2016
  • Michael De Feo, Crosstown Traffic (In progress), 2016
    Michael De Feo, Crosstown Traffic (In progress), 2016
Back to exhibitions
Privacy Policy
Manage cookies
Copyright © 2025 Michael De Feo
Site by Artlogic
Instagram, opens in a new tab.
Join the mailing list

This website uses cookies
This site uses cookies to help make it more useful to you. Please contact us to find out more about our Cookie Policy.

Manage cookies
Accept

Cookie preferences

Check the boxes for the cookie categories you allow our site to use

Cookie options
Required for the website to function and cannot be disabled.
Improve your experience on the website by storing choices you make about how it should function.
Allow us to collect anonymous usage data in order to improve the experience on our website.
Allow us to identify our visitors so that we can offer personalised, targeted marketing.
Save preferences
Close

Join Michael's mailing list

An occasional newsletter.

Signup

* denotes required fields

We will process the personal data you have supplied to communicate with you in accordance with our Privacy Policy. You can unsubscribe or change your preferences at any time by clicking the link in our emails.